Taste the difference

Take your on-trade sales to the next stage at the show’s purpose-built drinks destination. Here you’ll meet key brands one-to-one and gain insight into top on-trade trends with informative up-close sessions in an intimate and informal space specially-designed for up to 25 people.

Visitors will have the opportunity to get up close and personal with the experts and gain individual advice tailored to their needs. From navigating the growing trend for premium gins to getting the pour and presentation just right on UK-grown wine, as well as looking at non-alcoholic alternatives and learning about new & upcoming drinks -  the knowledge you need is right here on the show-floor.