Attracting a quality audience
The Restaurant Show is supported by an extensive marketing campaign targeting key decision makers across the mid to high level food service market – independent restaurants and hotels, chains and multi-sites, food led pubs and event caterers.
Campaign channels and highlights include:
- Direct marketing to a database of over 118,000 contacts
- Extensive advertising across key William Reed Business Media and other trade titles including Restaurant magazine, BigHospitality, Harpers Wine & Spirit Trades Review, The Publican’s Morning Advertiser.
- Field marketing at key industry events and through partners and associations
- Telemarketing promotion to key individuals across identified sub-sectors
- Regular newsletters to 20,000 relevant buyers and decision makers
- Banner advertisements and online marketing on selected websites such as BigHospitality, Harpers Wine & Spirit Trades Review, The Publican’s Morning Advertiser, diary dates on association websites
- Extensive social media campaign
- PR campaign targeting regional and national print and online media
Organised by a leading media owner in the UK hospitality market
William Reed Business Media is the leading media owner in the UK’s hospitality market. With a series of print and digital brands, a leading trade show, a highprofile award series and the industry’s fastest-growing dedicated recruitment site, we are the glue that holds this diverse world of owners, operators, buyers, chefs, managers and licensees together.
Partnerships with industry organisations
In addition to leading media partners, The Restaurant Show continues to work closely with key industry trade associations. Together we ensure not only a first-rate targeted audience attends The Restaurant Show each year, but we create a focussed exhibition and marketing programme to enhance commercial engagement across the industry.
